African Floralush t/a Iluba

Company Description

African Floralush is a South African company that supplies long-lasting fresh cut roses and foliage for the local and international market.

African Floralushs has a patented treatment process that extends the vase life of fresh cut floAfrican Floralush t/a Ilubars and foliage from days to months, offering a beautiful and natural alternative to artificial flowers and a cost-effective, maintenance-free and eco-friendly substitute for fresh flowers.

Premium quality fresh cut flowers
Six month vase life
Requires no watering or maintenance
Lasting fragrance
Offers a natural alternative to artificial flowers and large savings on the replacement cost of fresh flowers
Versatile and suitable for a wide range of decor applications
Ideal for hotels, lodges, corporates and private homes

Situated near Johannesburg, in the Cradle of Mankind (a UNESCO World Heritage site), African Floralush is a proudly South African, and African, company in every way. We are privileged to be partnered with the Industrial Development Corporation (IDC) and the Nelson Mandela Metropolitan University.

African Floralush selects only premium grade flowers and foliage; grown locally under internationally recognised good-farming practices; for our products, and preserves them through a process that involves early harvesting, storing the flowers at optimal temperatures and using innovative technology.

Our treatment process is eco-friendly and involves the use of inert chemicals and recycling all waste products. Our naturally preserved flowers also leave a smaller carbon footprint than artificial and fresh cut flowers, because they do not require refrigeration during distribution and do not have to be air freighted, which means a significant saving in harmful greenhouse gas emissions.

Our factory employs both South African nationals and Zimbabwean refugees; a decision based on our view that the broader African context constitutes a crucial part of our social responsibility. This is also reflected in an emphasis on training and skills development; not only for our staff, but also local subsistence farmers to enable them to grow and supply fresh flowers for our treatment plant.