Company Description
Ruben Gear company for urben people. on a budget is the idea.name brand items. The R+ "Roc Climber" is the evolution of the Rocawear Men's Line. The boot sums up and incorporates all aspects of what the brand represents...the music, the swagger, the lifestyle and Jay's personal style.
The boot reflects the 'new' consumer. It's more mature and tailored. The logos are toned down to make them more design-driven and less logo driven...The R+ "Roc Climber" is what the customer has expressed they want, letting the silhouette speak for itself.