Shandong Changlin Deutz-Fahr Machinery Co., Ltd.

Company Description

Shandong Changlin Deutz-Fahr Machinery Co., Ltd. was founded in Oct. 2011. Shandong Changlin Deutz-Fahr Machinery Co., Ltd. joint venture owned by Same Deutz-Fahr Group and Shandong Changlin Group. The registered capital is RMB200 million.

We will focus our market strategy on promoting the existing SH brand and Deutz-Fahr brand that will be the premium products to be offered to Chinese market.

"Innovation, Quality, and Superb Standards of Customer Service" is a strategic priority. In 2006, Treviglio headquarters of SDF opened a new R&D centre, focusing on several key areas including: transmissions, system electronics, ergonomics and exhaust emissions. The co-design with international partners who are engaged in supplying critical components makes it possible to guarantee the excellence of end products. The centre also enjoys the cooperation with several leading European universities.

Same Deutz-Fahr Group
Same Deutz-Fahr (SDF), founded in Treviglio, Italy, in 1927 by Francesco and Eugenio Cassani, is one of the world's leading manufacturers of tractors, combine harvesters, specialistic harvesters, diesel engines and farm machinery. The products are marketed under the brands of SAME, DEUTZ-FAHR, LAMBORGHINI and Gregoire.

In 2003 SDF became a key shareholder of DEUTZ AG, a German stock-exchange listed company and one of the world's leading independent manufacturers of industrial diesel engines. SDF holds 25.1% of the German engine specialist's capital stock.

Our company's strategy, which has long been oriented towards internationalization, combines decentralized production activities with a sales and service network covering all key markets. Sales, after-sales service and part distribution are handled by 14 subsidiaries, 120 importers, and 3,000 dealers located in all parts of the world.

Following the dynamics of the global economy and aware of that new markets and emerging economies are assuming, SDF is currently investing heavily in Russia and India with the just born JV, in China.

Actually SDF's production is based on four plants in Europe (Italy, Germany, France and Croatia), one in India and one in Russia. Furthermore, in Bandirma, Turkey, the production of tractors from 50 to 70 HP has started in cooperation with a local partner. SDF offers a vast range of tractors with models from 30 to 300 HP to meet all types of application requirements. Important investments in R&D promote the development of our own CVT transmission for our midrange tractors. The actual tractor range with CVT transmissions goes from 100 to 260 HP and will be extended up to 440 HP in the next 2 years. The range of combine harvesters covers the market's core segments, with models from 130 to 400 HP. Thanks to the investment in DEUTZ AG and the localization of SAME engines in India, SDF is now a world-class player in the industrial diesel engine sector.

The recent acquisition (September 2011) of the French Gregoire SAS, a world leader in the production and distribution of specialistic harvesting machines, completes an outstanding offering for the specialist range of harvesting machinery, providing unique solutions for the most demanding wine and olive producers.

In 2010, SDF, which employees 2,303 people worldwide, recorded the net sales of 855 million Euros and an EBIT of 20 million Euros.