Guangzhou Wang Lao Ji Great Health Industry Co., Ltd

Company Description

Surviving over 180 years,WANG LAO JI stands the mostauthentic herbal tea.WANG LAO JI,a household brand born in1828,has saved innumerouslives and created many a miracle in more than 180 years ofhistory.WANG LAO JI Herbal Tea was certified a national intangiblecultural heritage in 2006 and its secret formula and propritaryprocessing technology are subject to national protection eversince.In 2010,the brand of WANG LAO JI was valued by nationalauthorities at RMB108 billion and became China's No.1 beveragebrand. In 2012,Guangzhou Pharmaceutical Holding Limited(GPC) reclaimed theright of production and marketing for red-can WANG LAO JI HerbalTea and worked out a long-term plan for fast development.so far asbrand construction is concerned,GPC set down136 Developmentstrategy,which aims to make the national brand of WANG LAO JI intoChinas Coca Cola,in its portfolio of products,GPC continued withthe innovation and scientific development of WANG LAO JI Herbal Teaand Launched sugar-free herbal tea and solid herbal tea ,whichcater to more consumers and provide them with more options,In June,2013, GPC started cooperation with Dr.Ferid Murad, the winner of1998 Nobel Prize in Physiology and Father of Viagra,and SocsieteGenerale de Surveillance Holding S.A. (SGS) to researchinternational standard on herbal tea, an effort to launch thenational brand of WANG LAO JI into the world market. WANG LAO JI, while enjoying high-speed development,never forgetrewarding the society. From the setup of RMB182.8 million charityfund, the funding campaign for economically deprived students tothe investment of RMB300 million in building plant in theearthquake stricken Yaan Prefecture ,WANG LAO JI has alwayscontributed to and will continue to contribute to Chinas charityprofram.