N RANGARAO AND SONS

Company Description

The Incense Industry in India is predominantly a Cottage Industry and the total size of this industry in India is estimated at Rs 1200 crores and employs around 12 lakh people

Taking this industry to a corporate level is NR Group, a Business Conglomerate headquartered in the heart of the quiet, cultural town of Mysore

The Group was founded in 1948 by the Late Shri N Ranga Rao and started as a manufacturer of quality incense sticks (Agarbathies) in India under the Brand name CYCLE. Today, with a 20% share in the organized segment, the Group has diversified into different lines of Business and is a name to reckon with in all the categories they are present in which are:

o Incense sticks : CYCLE Brand
o Perfumes : RIPPLE Fragrances that Makes DNA Brand of Perfumes and Deodorants
o Floral Extracts : Natural and Essential Oils Pvt Ltd (NESSO) that makes floral and herbal extracts for Perfumes and Neutraceuticals
o Electronics : Rangsons Electronics into Electronics Manufacturing OutsN RANGARAO AND SONScing


Back in 1948, when NR group was found and conceptualized, Mr. N.Ranga Rao, owing to his enterprising nature and keen foresight, called this range of incense sticks CYCLE , As Cycle was one of the few words that connoted a value for money offering in any language spoken in India

From that date until now, there has been no looking back for the NR Group. Today, the Group is professionally managed by the third generation of the Ranga Rao family. Mr Arjun Ranga , Managing Partner of N.Ranga Rao & Sons, Mr. Pavan Ranga, CEO of Rangsons Electronics and Mr. Kiran Ranga, CEO of RIPPLE, all of whom are equipped with International degrees in Management in the best of Universities from US like Harvard, and returned to take over the reins of the Legacy their Grandfather created

Under the aegis of the young Entrepreneurs, the Company has grown to great heights, some of the highlights being:

o First to adopt FMCG Channel of distribution
o Exports to more than 40 countries across Asia, Europe, Africa, Latin America, Middle East, Far East and North America
o Has a library of 500 fragrances, every single one of them created and blended in-house
o Rangsons Electronics has seen a CAGR of almost 55% over the last 5 years
o NESSO is the largest producer of tuberose and Jasmine extracts in the world that is used in many world famous perfumes

The group is also very passionate about several Social Initiatives which they run through their arm The NR Foundation under which they run a residential school for visually challenged girls and several other initiatives in the field of health and education. Some of the Educational Institutions run by the group include :

1. Ranga Rao Memorial School for the Disabled
2. Ranga Gnana Vinimaya Kendra
3. Project Prerepana

This is just the tip of the Iceberg for NR Group. The company, under the enterprising leadership of the younger generation is moving towards being a well known Business Family and not just a Family Business