About Us

• SPORTSSportswear Lab ApSAR LAB is a design, branding and business consultancy with experience in working with some of Europe's largest sports chains and brands.
  
  We take care of the whole process from idea to finished product in order to ensure that your new products have optimum power in stores and among consumers.
  
  We develope private labels for sport chains and online shops in Europe and Asia.
  
  We help brands penetrating the European market by taking you through our development, design and branding process.
  
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  We offer your chain or brand to assist your design, branding and purchase/production.
  
  We find opportunities. We develop ideas. We create products. At constant exchange of knowledge, expertise and ideas with our customers, we ensure that the results meet the demands from the market and fit your goals. You are involved too. We talk with you. We study your business. Understand your world. In this way we create successful products and concepts that suit your business.
  
  As a product of the sportswear industry and we have a thorough knowledge of the industry in Europe, both at retail, brand- and manufacturer level. We have worked with the design, development and branding of sports and leisure clothing for 20years.
  
  We call our work commercial creativity. It is based on theory from business schools and experience in the sports industry. We put together the collection and concepts as well as making the visual design for you.