About Us

• About Us
  
  FEETNESS is proud to introduce the award-winning deoMed and MotivePlus sock brands to Israeli consumers.
  
  deoMed health socks, which enhance circulation and improve skin health, have won prizes at medical product exhibitions in Europe. MotivePlus professional sport socks are designed to provide a special high-quality solution to the needs of amateur and professional athletes alike. Together, they offer advanced footFEETNESS Germanyar options for everyone.
  
  All FEETNESS socks undergo rigorous quality assurance testing, and are produced using an innovative manufacturing process: the Swiss Sanitized technology. Sanitized gives socks an extraordinary antibacterial factor in addition to enhanced durability and other unique properties.
  
  More on Sanitized and other advanced sock technologies can be found on the Technology page.
  
  deoMed health socks and MotivePlus sport socks are currently marketed by FEETNESS in a variety of private pharmacies, outdoor stores, and specialized equipment chains, and can also be purchased through this website.
  
  About deoMed:
  deoMed Import and Marketing is the fulfillment of a dream. Pharmacist Shimon Lubashis and engineer Tobias Brandeis, who together have more than sixty years' experience of improving people's quality of life, became interested in the concept of introducing a new level of professionalism to the Israeli public. The partnership was founded in 2003, and it is the sole Israeli franchisee licensed to distribute the products and brands of leading European textile companies in this sector. deoMed works exclusively with unique high quality products that have been personally selected and imported after being meticulously examined for both their quality and their suitability for the Israeli market.
  
  FEETNESS Technology Start On The Right Foot
  
  Our feet are one of the most important parts of our bodies. They support us throughout the day, and are forced to handle strains, weight, incorrect posture, uncomfortable shoes, lack of ventilation, and high humidity. In Israel, where there is hot and humid weather throughout the year, the impact on the feet is obvious from unpleasant odors all the way to serious health issues.
  
  It is therefore important to seriously consider the benefits and properties of the socks we wear each day.
  
  FEETNESS socks are produced using innovative scientific procedures that are the result of intensive scientific research. The ongoing advancements in this field never cease to improve the products' quality and benefits.
  
  FEETNESS socks harness the power of nature with the most advanced textile technology to produce hygienic socks that prevent odors and improve both the skin's health and the circulation of the feet, creating a comfortable sensation unlike any you've ever felt before.
  
  The FEETNESS socks have been tested by leading professionals in their fields. For example, the sport socks have been tested by athletes and recognized European sports institutes, while the health socks have been tested in medical institutes, and have even won prizes at European medical product exhibitions.
  
  The Technology Behind FEETNESS Socks:
  
  The Built-In Deodorant Effect:
  
  All FEETNESS socks have a built-in deodorant effect, which means, first and foremost, exceptional hygiene. This unique solution gives the socks antibacterial and antifungal properties that help to protect the feet from fungi, bacteria, and germs that would normally find a comfortable home in the warm, dark, and moist environment of your shoes.
  
  This effect is extremely durable throughout washes and intensive use, and is achieved in one of two ways:
  
  Sanitized An innovative Swiss technological development. In this meticulous manufacturing process, the sock fibers are immersed over time in a solution in which they undergo a special finishing process that solidifies the antifungal and antibacterial properties into the sock. The use of this technology gives FEETNESS socks exceptional quality and unique therapeutic ...