Mimi World Co., Ltd.

Company Description

Mimi World Co., Ltd. which started toy business in July, 1973 as a small retail shop has become one of leading toy companies in Korea as a result of 40 years' philosophy that pursuing the sincerity and confidence.

It was accomplished by the advanced marketing strategy as Mimi World Co., Ltd.ll as differentiated products-development.

We promise to make every efforts to become the Successful model of the toy company in Korea.

1973 - Founded as a small toy retailer
1981 - Set up toy factory and developed MIMI doll
1993 - Developed ToriTori feature doll
1994 - Name changed to Mimi World Co., Ltd.
2005 - New launching digital toy and educational toy
2012 - Started MIMI licensing business