Pascalin Coffee

Company Description

Pascalin Company is a trading company for import and export. It is a private company with mixed ownership with domestic and foreign capital. The basic area of production of this company is import of raw coffee and export of coffee (frying, grinding, packing) and main product is "Pascalin Coffee". Every brand of raw coffee is imported from different regions: Arabica from Columbia, Kenya and Tanzania Santos from Mexico and Brazil Robusta from Kenya, Zaire and Indonesia The Pascalin Company was created in the end of 1996, so in 1997 great investments Pascalin Coffeere made for aquiring machines. Also investments were made in the marketing campaign. In the first quarters of 1998 Pascalin Company increased the overall production and reduced the production and other expenses. The development orientation of Pascalin Company is in relation with the production and selling of the main product, market screenings and analysis of micro factors in manufacturing orientation in quantity and quality. The development orientation of Pascalin Company is in relation with the production and selling of the main product, market screenings and analysis of micro factors in manufacturing orientation in quantity and quality, increase of remanufacturing of raw coffee, in order of making contracts for long term deals for import of raw coffee directly from the native countries; reducing of expences of manufacturing in order to achieve lower retail price; upgrade of the manufacturing process with new machines for frying and grinding of raw coffee; expanding the pallets of packed coffee brands acording to consumers tastes. The analysis of micro and macro movements, marketing research of the domestic and foreign market, analysis for exploitment of the capacities, especialy in the packaging and distribution network helped to the business management of the company to make strategic decision for investments in production of spices and other aditives and in packaging of grainy and powder products. Pascalin Company has developed quality business relations with partners in Greece greater market opening for diferent sizes and quality packing; Secure financial construction of future investments enabled by reinvestment of the earnings. The development plan is closing the production cycle with new products acording to modern market demands in the country and abroad.