PO: Selected Company Ltd.

Company Description

PO: Selected Company Ltd.lcome to the world of PO, where innovation meets function to create contemporary home accessories at their most beautiful.

At our company our designers are free from traditional constraints that limit creativity. Innovation abounds here, where no object is accepted in its conventional form, and everyday items are crafted to be multi functional as well as sculptural. For every design you see, there is a whole array of unseen possibilities behind it.

Our company name and ethos is inspired by the concept of "po" devised by lateral thinker Edward De Bono. It is an alternative way of thinking that helps people to approach problems in a new and more creative way. It breaks down barriers, awakens imagination and asks people to surprise themselves.

Our award winning designer, Denmark based Frank Kerdill, is a master at stimulating a sense of creativity in us all: Wall systems in perfectly matching styles and colours can be freely combined according to the design of your home; vases can be turned and twisted to suit individual taste and reflect the mood of their owner; our bestselling stainless steel CD/DVD rack doubles as a piece of art, taking music and film storage to another level.

We are continuing to develop new products with creative, artistic and functional features on the basis of the po concept and the innovation it represents. The possibilities are endless.