S.C. FARMEC S.A.

Company Description

FARMEC was established more than
120 years ago. Nowadays the name FARMEC
means the biggest Romanian cosmetics
producer and one of the largest in Europe.
Its main focus is on the cosmetics, deodorants
and household production and distribution
activities.
Entirely privatized in 1995, FARMEC
has a turnover of 24 million Euros and
employs more than 600 people. According
to a recent market study carried out by AC
Nielsen market research company, FARMEC
is the local Romanian market leader for
complexion creams and lotions category and is
ranked second for the category of products
designated for body, hands and feet care.
For the face care segment FARMEC has
succeeded in getting ahead of recognized
companies such as Beiersdorf and LOreal.
After 1990, important aspects in the
companys strategy S.C. FARMEC S.A.re the development
of its own distribution network and
increasing exports.
As a result, at the end of 2000, FARMEC
had built its own distribution network of 14
commercial offices that cover the most
important regions of Romania and an export
turnover that represents 10 percent of the
companys total turnover. With the major
export market being Japan, FARMECs
products are present worldwide, from Europe
to the Americas, and Asia, in countries
such as Greece, Hungary, Austria, Italy,
Germany, Belgium, The Netherlands, Spain,
USA, Canada, UAE, Kuwait, Lebanon,
Jordan and South Korea.
As a result of its excellence in business
FARMEC has been certified ISO 9001 since
2002 and awarded numerous international
and national prizes such as:
International Award for Commercial
Prestige in Madrid, from 1991 to 1994;
Silver Hermes Trophy in Greece, 1995;
Golden Award for Commercial Prestige in
Madrid, in 1997 and 2007.
FARMECs strategy is customer oriented,
the company offering top quality,
innovative products for competitive prices.
A special focus is on marketing and design,
the company having its own team of
designers, collaborating with the best
advertising agencies and being
systematically involved in public relation
activities, TV press campaigns.
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