Shirin Asal Sdn Bhd

Company Description

QualityShirin Asal sets global demanding quality standards for each & every one of its products. The modern and latest technology is used in every step of the raw material supply, production process and distribution network meeting the highest standards of hygiene and quality.StrategyShirin Asal s groups strategy includes innovation, creativity, consumer communication and operationaefficiency, while customer satisfaction is Shirin Asals top priority.Shirin Asal also has in place several initiatives, including cocoa beans processing, integrated marketinginformation system, product management organization, and new products innovationShirin Asal pursues and accelerates industrial restructuring and also sales & distribution restructuringShirin Asal supplies cocoa beans directly from producers in the production region through the Shirin Asal, Ivory Coast office.Business developmentShirin Asal has changed the structure of its business in recent years in both product and geographic terms as it has sought to strengthen the business."Horizontal integration and vertical marketing" has been the formula for Shirin Asal `s success.ManagementShirin Asal s management team strives to shape the groups dynamism in line with Shirin Asal s strategy of horizontal and vertical integration.The success of Shirin Asal group is the result of the collective efforts of a management team functioning in a decentralized system.An important element of Shirin Asal s strategy is the management`s over- increasing emphasis on quality control of the products and the materials which the group is distributing.VisionTrying to make the world a wonderful place, Shirin Asal promises to produce only the finest products.At Shirin Asal Shirin Asal Sdn Bhd work hard to see the happiness of people.