About Us

• Verdu Canto Saffron Spain holds a tradition of more than 100 years of experience in the conservation, packaging and commercialisation of saffron and quality spices.The company main activity has always been the commercialization of saffron in bulk for food industry or packed. HoVerdu Canto Saffron Spaiver, over the past few years the company has gradually implemented a strategy of product diversification, developing new business trends within the spice and condiment market.Due to this, we can now offer a wide range of spices and condiments such as: paprika, packed spices, food colouring or herbal teas.Our packed products are commercialised under four different brands bearing in mind our target markets and consumer's needs. Our trade marks are:POTE: Commercialised in Spain and Latin America.SYREN: Focus on Arab and English speaking markets.ZAFFERANIA: Caters for a worldwide Gourmet market. TOQUE ESPECIAL: Innovative line of condiments present in the national and international market.Our installations are located in Novelda, a town in the province of Alicante (Spain) which has a long-standing tradition in the production of saffron and other spices.Today, Verdu Canto Saffron Spain has succeeded on strengthening its position in the food market as one of the most consolidated exporter of saffron, with presence in more than 30 countries world wide.MORE THAN 100 YEARS OF EXPERIENCEThe company was established in 1890 by Mr Jose Verdu Canto and for four generations, it has accumulated great experience in the selection, packing and commercialization of saffron, as well as in the treatment of spices and food condiments. This dedication has helped to keep alive all the excitement and enthusiasm transmitted by our founder when setting up his business.PRODUCTION CAPACITYOne of our main activities is the commercialization of saffron in bulk. Our capacity to purchase directly from the plantation permits us to provide big volumes of saffron to our customers at competitive prices. Our installations and machinery allow us to present saffron, spices and condiments in a wide range of formats, customizing our offers according to the market needs.Our success would not have been possible without the excellent workforce that constitutes Verdu Canto Safron Spain company. A perfect combination of experts in the field of spice production and exportation, together with young incorporations who are contributing with innovative approaches and ideas.This workforce consists of a team of qualified and responsible people, conscious of the importance of a well-done work.